Becher Townshend, Font PR

Abstract

The arrival of consumer directed care has transformed the aged care industry into a competitive marketplace and emerging industry leaders must depend on building solid reputations through strategic communications.

As baby boomers retire over the next 20 years, the aged care industry will be faced not only with Australia’s largest population demographic, but a demographic with very different priorities to those before it.

Baby boomers will be active consumers and decision makers in the aged care industry, demanding high levels of customised service and instant communication.

Strategic communication is about attracting new clients, conveying sensitive messages and ensuring business reputations are positive and well-maintained, whether it’s face-to-face, online, through social media or on mobile devices. It’s also about preparing for a crisis.

In Strategic communications – The importance of relationship building in a client-centric industry, Font PR’s Becher Townshend and Trent Swindells will explore the importance of strategic communications for the aged care industry.